SyncWave: Cutting Enterprise Acquisition Cost by 54%
Re-engineered paid search targeting and introduced interactive calculators aimed at enterprise decision-makers.
Blended across paid channels
Enterprise SQLs in 6 months
Attributed opportunity value
Versus previous landing pages
Expensive Clicks, Unqualified Leads
SyncWave was spending heavily on broad search terms that attracted students and small businesses, while enterprise buyers rarely converted on generic landing pages.
- 68% of search spend went to non-enterprise queries
- One generic landing page for every audience
- No link between ad clicks and closed revenue
Broad Match Waste
Loose keyword targeting sent budget to searches with no enterprise buying intent.
Generic Landing Experience
Decision-makers saw the same page as hobbyists, with no pricing clarity or proof.
Intent-Led Search & Account-Based Targeting
We rebuilt search campaigns around enterprise intent and added LinkedIn account-based campaigns for named target accounts.
Enterprise Keyword Architecture
Tight intent clusters and negative keyword lists removed unqualified traffic.
Interactive ROI Calculator
A procurement calculator gave buyers numbers to take to their CFO.
CRM-Connected Tracking
Offline conversions sent pipeline value back to Google and LinkedIn bidding.
“Incurosoft’s engineering-grade approach outclassed every enterprise agency we worked with before. For the first time, marketing spend maps directly to pipeline.”
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