Lumière Skincare: $2.4M Holiday GMV with Social-First Creative
Deployed over 120 video iterations across TikTok and Meta alongside automated VIP early-access retention workflows.
Across a 10-week sprint
Share of holiday orders
Tested on TikTok and Meta
From VIP email & SMS flows
Rising Ad Costs Before the Biggest Quarter
Lumière needed to hit an ambitious holiday target while ad costs climbed and its best-performing creative was already fatigued.
- Top ads fatigued within 5 days
- No pre-holiday list building
- Heavy reliance on discount codes
Creative Fatigue
Only a handful of ads were live, and performance collapsed as frequency rose.
Discount Dependence
Past holidays relied on deep discounts that eroded margin and brand value.
Social-First Creative Engine + VIP Retention
We built a weekly creator content pipeline and a VIP early-access programme to sell out without discounting.
Creator Content Pipeline
Ingredient teardowns, routines and reviews from vetted creators, refreshed weekly.
VIP Early Access
List-building campaigns before Black Friday gave VIPs first access instead of discounts.
Automated Retention Flows
Post-purchase and replenishment emails drove repeat orders through December.
“Creative agility under holiday pressure meant our inventory fully sold out without eroding our margins with discounts. That had never happened before.”
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