Great content cannot rank on a site search engines struggle to crawl. These are the first checks we run for every new client.
Crawling and indexing
- Robots.txt allows important sections.
- XML sitemap is submitted and error-free.
- Canonical tags point to the right URLs.
- No important pages are set to noindex.
Speed and experience
- Core Web Vitals pass on mobile.
- Images are compressed and lazy-loaded.
- No intrusive pop-ups on mobile.
- HTTPS everywhere, with no mixed content.
Structure
- One H1 per page and a logical heading order.
- Internal links to key service pages.
- Schema markup for the business and services.
- Broken links and redirect chains fixed.