More buyers now ask ChatGPT, Perplexity and Google’s AI Overviews for recommendations before they ever click a link. If those assistants do not know your brand, you are missing from the conversation.
How AI engines choose what to cite
Language models favour sources that are clear, consistent and widely referenced. That means well-structured pages, accurate facts about your business and mentions on trusted third-party sites.
Three first steps
- Add Organisation, Service and FAQ schema to your site.
- Write direct, quotable answers to the questions your customers ask.
- Earn mentions on the publications and directories in your industry.
AI SEO builds on classic SEO rather than replacing it, so every improvement helps both.